Getting your site to rank higher in search engine results is the absolute best way to increase traffic. However, if you have never done this kind of thing before, you might be a little stuck. Let’s go through some tips that fall into the category of affordable SEO for small business which you can use to increase traffic to your website.
10 Tips For Affordable SEO For Small Business Owners
1. Targeting Keywords
You need to think about which words people are likely to look up when they are looking for services or products that you provide. For example, if you are selling cooking tools, are your potential customers going to look up “pan”, “frying pan”, “skillet”, or some other word? Knowing the words clients are likely to use will allow you to target your customer avatar. This can be achieved via many research tools (both paid and unpaid) and by using Google AdWords. This allows you to look up the various keywords that you use in order to validate them. Or in other words, to make sure that other people are actually looking up the terms you are using.
For example, if you are selling cooking appliances and utensils, AdWords will give you a selection of other related words that people are also using. Such as “grilling”, “convection” and “conduction” which would be beneficial to include. The point here is that you need to use those keywords within your business website which are the same keywords your customer avatar is typing into Google. It’s all about making it easier for the Google bots to figure out what your website is about and matching it to searchers.
2. Keyword Density
To keep it short and simple, you don’t want to stuff your articles and website with keywords. Google is smart and it will know what you are doing. Overstuffing with keywords will get your page labeled as spam, a scam, or both. Stick to around 1-2% in terms of the density of keywords, placed in strategic positions where the Google bots look, to achieve the best results.
3. Unique Selling Position (USP)
Having a USP will separate you from the rest and ensuring it is positioned in the most appropriate and obvious area on your small business website. There are lots of companies out there selling the same stuff, so you need to make sure that people can find your site specifically. You might want to get really specific with your location and the exact services and products that you provide.
Use keywords that differentiate your own service and website from those of the competition. You can also try using an Adwords “pay per click” (PPC) campaign, where you pay for ads for your company to be displayed first in the Google search results of targeted keywords. However, you do have to pay every time the link is clicked, regardless if you make a sale each time. So this is not ideal if you have a small budget.
4. High Quality Content
One of the most important things to keep in mind when trying to do Search Engine Optimisation (SEO) for your website is to make sure that your material is high quality. This can be as simple as making sure you get the keywords right, and also making sure that grammar and spelling is on point. On that same note, you want blogs, articles, and other content that is engaging and really gets readers and potential clients to your site. Also ensure that you constantly update your site, add new articles and pieces. Make sure that you stay relevant, especially in comparison to the competition.
Simply put, you want other websites to have links to your website. This will automatically get more people to visit your website. You can always contact the owners of other sites and do a link exchange. Meaning you each feature each other’s link on your own page. Not only does this make more people visit your site through the link itself, but it also makes Google rank you higher due to your Domain Authority (DA) status. In other words, more people are talking about your site and that is something that Google likes a lot.
6. Get Your UI & UX Right
Another thing that you want to focus on is the User Experience (UX) on your website. Simply put, you want your website to have a well-structured User Interface (UI) which is intuitive and user friendly. People don’t like websites that are hard to navigate and operate. You want big headings, no huge paragraphs of boring text, easy to find links and menus. After all, Google wants to keep its status as the top Search Engine on the planet and they do this by serving up the best and most relevant search results. Therefore, if your website is not UI or UX friendly, expect not to rank high anytime soon.
7. That Social Media
In today’s world of digital connections, social media is probably one of your biggest allies in the fight to improve SEO. People like to search stuff on social media platforms, so having a presence on social media helps a lot. Being present on social media greatly increases your chances of being found by potential clients. For local small businesses, it makes connectioning with clients a breeze.
8. Ranking Organically Takes Time
Rome was not built in a day and those things that are done well are worth waiting for. You need to be patient. Google will not instantly process the changes you make, nor do they take effect instantly. You need to wait at least a couple of months for your ranking to start moving and improving. At the same time, remember that strategies change over time, something which search engines take into account. You need to stay current and on top of new SEO strategies to make sure that you always rank well.
10. Use A Qualifed Web Designer
You want to hire somebody that knows what they are doing. Getting yourself a qualified website designer that knows how to work with and manipulate SEO is your best bet at being successful. Nobody goes past the first page of results on any search engine. A qualified web designer can help ensure that you have the best chance of ranking on that first page of Google.
Affordable SEO Tips Conclusion
If you follow these 10 Tips For Affordable SEO For Small Business Owners, you should have no problem increasing the traffic to your website in just a few months. If you’re a small business looking to get online, I thoroughly recommend getting in contact with Focused Web Designs and having a No Obligation Free Consultation soon.