Google comes with several cool functions, one of which is the “Google My Business” service. This is an online business directory that you and others can use to look up businesses anywhere around the world. This service was launched in 2014 and has been going strong ever since. It is especially useful for small businesses that need as much attention as they can get. Having a Google Business Page can go a really long way in helping you get the attention you need.
Why Do You Need A Google My Business Account?
Simply having a Google Business Page helps in terms of search engine optimisation (SEO). If you have one of these pages, people who search for your type of business or service are more likely to land on your page. Being listed at the top of search results lists is essential to being successful in the online world. Whenever people search for your business or even your type of business, one of these business pages helps provide people with real, useful, up to date and accurate information about your own business.
The bottom line here is that using a Google My Business account will help people find your website, your services, and your products with ease. It’s pretty common knowledge that people don’t go past the first few pages in a search results list, so being listed as close to the top of the list as possible goes a long way in increasing website traffic. You may be able to survive without one of these accounts, but with one you can do so much better. There is simply no doubt about that. SEO is vital to the success of any website and you need to take advantage of that fact.
Uses Of A Google My Business Profile
If you were not already aware, a Google Business Page can be used for two different types of searches that a person might perform. There is the direct business search and the discovery business search.
Discovery Google Business Search
The discovery Google Business search is a fairly vague and broad search that someone might engage in. For example, they might be looking for an “Italian restaurant, Adelaide City”. If your Google Business Account lists you as any of those things, or in other words, as being an Italian restaurant and in Adelaide City, the search is much more likely to show your business in the results. In other words, one of these business pages helps Google match your type of business and the services you provide in a given location to a search which someone has performed.
Direct Google Business Search
A Direct Google Business Search is when someone searches for your company or business specifically. They could search your exact name, your address, or some variation of the name of your business. If you have a Google Business Page, the search results will let the searcher know everything about you. The results page will most likely show you on the “Maps” section, it will show them your company information, popular reviews, and other things too. This is a great way for you and other local businesses to get the attention you need to survive. It’s like they say, knowing is half the battle, and if people know about you, you’re already half way there.
Creating A Google Business Page & Account
The first thing to do is search the name and address of your business. If you are somewhat known, Google may have already created a listing with the information it has been able to find about you. If Google has done so, you need to claim the listing as yours ASAP. However, if there is no listing, you need to create one so that people can actually find you. Focused Web Designs is a great service provider that can create your Google My Business account in no time at all. It’s probably the easiest way to get the job done.
Perhaps the most important thing you can do for your account is to list as much relevant and accurate information as you can. You want your address to be displayed, the most relevant information and an attractive image too. Adding a service area for your company will also be of use. At any rate, once you have done this, Google will send you a little postcard with a code on it. To get your listing verified by Google, you will need to enter that code into your account. And remember to always make sure your information is accurate and kept up to date.
To create a nice listing, you want to have a lot of images present. You don’t want too many, but enough to let people know what you are all about. Things like logos, a picture of the owners, a picture of the store, or of some of the main products are always helpful to have. There are specific sections for specific images in the Google By Business account page, so take advantage of them.
You want people to leave reviews on Google reviews. Google reviews can be seen by anybody that looks up or finds your business. This function is cool because it lets you manage and respond to the reviews. Word of mouth and customer reviews are both essential when it comes to business, so this function is definitely one that you want to take advantage of. And the more reviews you have, the higher your ranking is on the Google Map Business location listing.
Google also comes with an analytics and insights page. This is where you can monitor how your website is doing. These insights will tell you more or less everything you need to know about how your Google Business Page is doing, especially in relation to SEO and website traffic. Being able to take information from this analytics page and act on it accordingly is a big deal.
Small Business & Google Business Page
Every single small, medium, and large business absolutely should have a Google My Business account. They go a long way in helping you run a successful website and online operation. Get yours up and running sooner rather than later, we here at Focused Web Designs include this service in each of our Website Packages.