About Ari's Business
Ari's Excavations is a Local Earthmoving Business located in Northern Adelaide and he is a Sole Owner, Operator and Father of two. Up until recently he had a 20 year long work contract in Queensland with plenty of business constantly coming in due to his hard earnt standing in the community and word of mouth recommendations. That all changed though when he and his family decided to move to beautiful Adelaide and live in the Barossa Valley.
In our initial meetings he did have this to say to me, "I was completely caught off guard by how hard it was even get one customer a week booked in and after the first few months of losing money, I was seriously considering if moving was going to be the end of the business". That is one hard place to be in. But that is exactly where I specialise in Small Business Website Packages to owners like Ari the visibility they need in their community.
Ari's business relocation required more than just a new website. After some indepth conversations I discovered he didn't have any type of marketing material available (hard copy or digital) that he had used previously, and further more he didn't even have business cards for himself. No wonder he was having such a hard time getting established in a new area, no one knew he was even there. A brand new small business website takes time to mature, be indexed and noticed by both the search engines and visitors. So in order for me to help him immediately, my strategy included this:
- Getting him immediately added to a range of Free Business Listing sites and Paid Lead Sites (to get business now)
- Creating a Facebook Business Page (social media done right is extremely effective these days)
- Organising a Professional Logo Design service
- Creating Business Cards, Flyers, Car Magnets and other immediate marketing material
- Adding him to Google Maps and Bing Maps for Mobile Search
- Creating a Google My Business Listing (vital for Local Businesses with a physical address)
Whilst I was doing all of the above, I was also creating his new business website. But the pressure was off both Ari and myself as the above strategy was bringing in new customers (not heaps but enought to keep him out of the deep end). I asked Ari to take Before and After photos of the Earthmoving jobs he was completing and provide a brief detailed summary so I could create a Blog page on his site. The Blog section was my plan to get interaction and connections via Search Engine Optimisation, Customer Comments, Reviews and Facebook Status Updates.
Web Design Results
From no customers, no marketing material and no online presence, Ari's Excavations is now up and running, in full swing and booked out weeks in advance. He's always asking his customers how they found him and I'm proud to say that the response is almost always via his 'awesome looking' website.
This took 6 months of initial weekly Blogging work, then eventually fortnightly and now only one Blog post a month is sufficient enough for Ari to hold Front Page Google position for an array of keyword searches locally for his business. Keep in mind, this was essentially establishing a New Small Business Presence in the Online World, I'm sure anyone would be happy to wait 6 months to get to where he is now.
He definitely no longer regrets moving to the beautiful Barossa Valley and I now know more than the average person should about Earthworks and Excavating. At Focused Web Designs I sure am proud to have created and saved Ari's Excavations.