If you don't already know what SEO is, it stands for search engine optimisation, and you better believe that it is very important. SEO for small business owners can make or break a website, so you should pay attention. SEO is the process which websites follow to ensure that they have a good ranking on search result listings, specifically on Google. The better your SEO is, the higher up you will be ranked in Google search results, thus increasing the chances that people and potential customers will find and visit your website.
As you can probably tell, I'm a big fan of search engine optimisation, as it is indeed very important to getting more website traffic. It does take a bit of time, effort, and energy to optimise your site for search engines, but it is well worth it in the end. SEO for small business owners can be one of the most powerful marketing and awareness tools out there, so taking advantage of it is something that you definitely need to think about.
Do You Really Need SEO For Your Small Business?
If you have a website, whether it’s just for readership, for selling a product, or providing a service, you obviously want the maximum amount of people visiting your site. Heck, even if they don’t buy anything right away, simply knowing about your site is already half the battle. Simply put, every single small business owner out there can definitely benefit from search engine optimisation.
There are some issues and problems to consider though, mainly how much time, money, and other resources you willing to invest in order to get the desired results? While search engine optimisation is important, SEO for small business owners can be a little tricky when it comes to deciding how much is enough and what doesn’t make sense. There are some considerations to keep in mind here, so let’s go over these now.
When SEO Makes Great Sense For Your Small Business
There are some clear cut cases where small business owners should definitely be using search engine optimisation to increase traffic and move products. When does it make sense for a small business owner to invest in SEO?
- It makes perfect sense if there isn’t high competition in your area. If there is not too much competition, you can get pretty specific with your SEO, especially with keywords, thus allowing people to quickly find your small business.
- Using SEO can still make sense even if there is a fair amount of competition in your geographical area, but only if they are themselves not engaging in SEO, or at least not very heavily. Using SEO as a small business to get ahead of the competition that is stuck in the stone ages is a great way to increase viewership and to sell what you need to sell.
- It can even make sense if you have competition that is also using SEO themselves. However, the competition should be small or medium in size. If there is a big boy on the block, like a Bunnings or Kmart, their SEO budget is infinite, thus rendering your attempts useless. However, if you have the time and energy, and a bit of spare cash, you can definitely compete with other small businesses in terms of optimisation.
- It makes a lot of sense when you are going for the long haul. You need to beware that search engine optimization won’t garner instant results. You need to be willing to wait a few weeks to months for SEO to take effect. It takes time and effort to win Google over onto your side.
When SEO For Small Business Owners Might Not Work
There are some cases where SEO for small business owners might not be what you can use to get a leg up on the competition.
- If there is big competition (i.e Bunnings) that is also investing heavily in SEO, your own attempts might be fruitless. Therefore if you are a small guy, you just can’t put in the big bucks like the big guys can. You might be out of luck in terms of your SEO coming to the forefront and really making a difference.
- If you are a small business, overcoming those multimillion or even multibillion companies is probably not going to happen.
On & Off Page SEO Technique
When it comes to controlling the SEO on your website, there are plenty of on-page factors that you can control and some off-site factors that are out of your control but you may still be able to influence.
This is something that you do have control over. These are the technical details and the way you build your website. Using the best coding practices, engaging in keyword and keyword density usage, and other such things are all on-page SEO factors that you can control. You also want to make sure that your site is fast and mobile friendly. When it comes to SEO for small business owners, this is something that you can control.
If it is not directly a part of your site, chances are you won’t have much direct control over off-page SEO. This includes things such as the trust which people have in you, how many inbound links from other sites you have and reviews people have made about your business that may be listed on other sites. There are also lots of sites that act as directories and may simply choose to list your site to add content to theirs. This means you need to ensure all your information, specifically your Name, Address and Phone Number is stated correctly on your website. Paritcularly when referring to your Google My Business Account page.
A Final Word, Beware Of SEO Scammers
One thing that you need to be aware of this that there are many companies out there which claim to be able to optimise your site and get results in a very short amount of time. Don’t trust people that say they can get a ton of backlinks for you and improve you SEO rankings in just a couple of days. These guys simply take your money and don’t deliver much value at all. Never respond to companies which contact you to do this.
SEO for small business owners means doing the work yourself, or at least finding a reputable company like Focused Web Designs who are in it for the long haul to do it for you.