When it comes to creating your website and paying for it, it is much like buying a nice new car. Yes, there are different sizes, colors, models, makes, and so much more. Indeed, there is a whole lot to choose from and even more things for you to consider. There are lots of factors that you need to keep in mind, so finding an average price can be hard. Small business web design can be quite costly, and figuring out what that cost is can be somewhat difficult. So I'm here to help you out.
Types Of Small Business Web Design
There are two main types of small business websites. The first is the Information and Service website that is purely for informational purposes as well as providing a service. The other is the Ecommerce website that is designed to sell a product. Finding an average price range for small business web design is difficult, so I've taken the liberty of making a few generalisations. When it comes to small business websites, let’s go over what I think is an average and fair price to create and develop your site.
Informational & Service Based Small Businesses
The main point here is marketing the information and/or the services which your business can provide people with. Things like accountants, lawyers, doctors, restaurants, and those kinds of things would all be considered information and service websites. The good thing about these sites is that they usually don’t have too many pages.
The pages are simply based on specific services provided or specific pieces of information. There will also be an about page, a home page, a contact us, privacy, and terms, however these sites usually are not all that labour and time intensive.
Let’s take a look at some of the most common features which informational small business websites have.
- They tend to be quite compact and short
- Usually feature a mapping aspect for location awareness
- They are usually very mobile friendly
- They also tend to have testimonials or reviews showcased
Service Website Costs
There are usually two accepted pricing structures for these websites, these being one-time build price and an ongoing monthly maintenace option. Let’s take a closer look at each of these payment options to figure out which one might make more sense for you. Picking the right price structure can make all of the difference in both the short and long term.
Build Price - From $4,000 - $6,000
When it comes to a normal sized information and service website, like I said, there is usually not too many pages and the information is based on the services the business provides. If your site is not overly small or large, you can expect to pay an average of $5,000 for a website build price. Keep in mind that this often means paying half up front and half when the website has been completed. If you elect not to continue with an ongoing Monthly Maintenance Option you need to keep in mind that a websites left untouched will usually last for about 2 years. This means having to reinvest more money a few years later for big updates and a fresh design look.
Also keep in mind that recurring costs and issues will not be covered with one-time design packages. You will have to get a domain name, a hosting account, and an SSL security certificate too. These are extra costs you need to consider, which otherwise would be covered by a monthly option.
Monthly Maintenance & SEO Packages – From $400 to $600/Month
If you go with this option, the price can be anywhere from $400 to $600 or more if new content is regularly added. However, you might like this option if you need someone who is always going to be there to fix problems for you. At the same time, monthly costs like domain names and web hosting are usually included in the package option.
Ecommerce Business Websites
These websites usually have a whole lot of pages. The number of pages can vary wildly depending on the number of products for sale on the website. Besides the pages with products, these websites still need the standard assortment of pages you’ll find on an informational service site, such as the home page, a contact page, about us, privacy and terms.
Ecommerce websites have some features in common and these include:
- Google Maps feature
- A mobile friendly and responsive design
- Simplistic product options and pages
- An easy to use contact form
- The product pages with features
- A payment gateway
- Shipping Information
Ecommerce Website Costs
Just like for informational service sites, ecommerce sites also feature two different payment options. This includes one-time build price and an ongoing monthly payment package. When it comes to ecommerce sites, since there is a lot more to be done, you can expect to pay more for this type of site.
Build Price – From $7,000 to $10,000
You should plan to spend around $8,500 for a straightforward ecommerce site. You will usually be able to make several payments for this. Beyond the 2 year shelf life of an average website, you need to expect more costs to keep the site current. Once again, recurring costs like for domain names, hosting, and site security are not included here. At the same time, fixing bugs or making updates are also things that are not included in one-time payment plans. Shipping and payment gateways will also cost you extra on a monthly basis. Besides the one-time build fee, you should be ready to add an extra $1,000 at least for these extra costs that creep up each year.
Monthly Maintenance & SEO Packages – From $600 to $1000/Month
For the most basic Ecommerce site, you should be ready to pay around $600 or $1000 per month. Sites that are more complicated and work intensive can cost up to $1000 or even more on a monthly basis. Of course, the advantage here is that you always have a team of experts on your side for any kind of maintenance. Monthly costs for shipping options, hosting, payment gateways and other such things are usually included.
Final Considerations For Your Small Business Website
There are a whole lot of variables and factors which go into determining how expensive a website will be to build and maintain. When it comes to the cost of a small business website, you need to consider what is right for you, how much time you have, and what your budget is like before coming to a final decision. When it comes to small business web design and this is your first website, here at Focused Web Designs I strongly recommended adding on a Monthly Package to ensure your site remains up to date, running effectively and ranking well.